Processing metrics

Processing metrics: Processing metrics are the metrics that sit between your volume metrics and reflect the processing steps in your GTM engine. Conversion rates (CVR), sales cycle length, and average contract value (ACV) are the most common processing metrics in a GTM engine.

Β 
πŸ’‘
Growblocks uses a rolling window of X months in your projection calculations. The number of months used depends on the volatility of your funnel to ensure any volatility over time is smoothed out for the forward looking calculations. This is referred to as Modelled processing metrics. When displaying projection values of processing metrics in your engine we use a simple time-boxed approach (e.g. the number of opportunities in a given period divided by the number of leads in the same period to give the conversion rate). This is referred to as Realised processing metrics.
Β 

Read more on realized and modeled values here.

Β 
Did this answer your question?
😞
😐
🀩