Segments

Segments: A segment is the set of dimensions that defines a metric.

For example, you may have used the dimensions: revenue stream and regions in your GTM engine.

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Looking at your engine, you see Opportunities with the dimensions Outbound and EMEA assigned β†’ The combination of Outbound and EMEA is your segment.

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Dimensions: Dimensions are used to break down your key metrics into different segments.

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The most common dimensions include your funnel type (eg Inbound/Outbound), region, attribution, and industry.

The dimensions applied to a key metric define its segment.

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